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10 Proven Strategies to Boost Your Email Marketing Leads in 2021

Email marketing is one of the most effective ways to reach out to your target audience, but with so much competition out there, getting your emails noticed and opened can be a real challenge. In order to succeed, you need to have a solid plan in place.

Here are 10 proven strategies to boost your email marketing leads in 2021:

1. Create a strong subject line

Your subject line is the first thing that your subscribers will see, so you need to make it count. Make sure that it grabs their attention and encourages them to open your email. Use catchy phrases, humor, and personalization to make your emails stand out from the crowd.

2. Personalize your emails

Personalized emails are more likely to be opened and read than generic ones. Address your subscribers by their first name and tailor your content to their interests and needs. Use segmentation to target specific groups with relevant messages.

3. Use engaging content

Your email content should be interesting, informative, and engaging. Use images, videos, and infographics to make your messages more visually appealing. Keep your copy short and to the point, with a clear call-to-action.

4. Make it easy to unsubscribe

While you don’t want your subscribers to unsubscribe, making that option easy to find can actually improve your email deliverability. If people feel like they can’t get out of your list easily, they’ll mark your emails as spam instead.

5. Test your emails

Testing your emails is crucial to finding out what works and what doesn’t. Experiment with different subject lines, content, and calls-to-action to see what resonates best with your audience. Use A/B testing to compare different versions of your emails and optimize your campaigns.

6. Use social media

Use social media to promote your email campaigns and grow your list. Encourage your followers to sign up for your newsletter and share your content on their own social media channels. Use paid social media ads to reach new audiences and drive more traffic to your site.

7. Offer incentives

Incentives like discount codes, free trials, and exclusive content can encourage people to sign up for your list and stay engaged with your brand. Use scarcity and urgency to create a sense of FOMO (fear of missing out) and drive conversions.

8. Optimize your landing page

Your landing page is where people will land after clicking on your email link, so it’s important to make sure it’s optimized for conversions. Use clear headlines, persuasive copy, and a compelling call-to-action to encourage people to take action.

9. Segment your list

Segmenting your list allows you to send more targeted and relevant messages to each group of subscribers. Use data like demographics, interests, and past behavior to create segments and tailor your emails accordingly.

10. Monitor your results

Tracking your email performance is crucial to understanding what works and what doesn’t. Use email analytics to monitor your open rates, click-through rates, and conversions. Use that data to make informed decisions about your email strategy going forward.


Email marketing is an incredibly powerful tool for reaching and engaging with your audience. By using these 10 proven strategies, you can boost your email marketing leads and drive more conversions in 2021.


How often should I send emails to my subscribers?

The frequency of your emails depends on your audience and your goals. Generally, once a week is a good starting point, but you can experiment with different frequencies to see what works best.

What type of content should I include in my emails?

Your email content should be a mix of promotional and informative content. Offer value to your subscribers by sharing industry news, tips, and insights, in addition to promoting your products and services.

How can I improve my email open rates?

Improving your subject lines and personalizing your emails can help improve your open rates. You can also experiment with sending emails at different times or using emojis in your subject lines to grab attention.

How can I grow my email list?

Offering incentives like discounts, free trials, or exclusive content can encourage people to sign up for your list. Use social media and your website to promote your email campaigns.

Should I use a single opt-in or double opt-in for my email list?

Double-opt in is generally considered to be a better option, as it ensures that people actually want to be on your list and prevents spam complaints. However, single-opt in can be a good choice for certain industries and audiences.

Teresa Wells
Teresa Wells
Teresa is a digital marketing content writer with over 5 years of experience. She has a passion for helping businesses create engaging and informative content that drives results. In her previous role, she worked as a content writer for a large digital marketing agency, where she was responsible for creating blog posts, articles, and white papers. She also has experience working as a freelance content writer, and has written for a variety of businesses in a variety of industries.


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